Magazine Final Photos

Magazine Final Photos

Target Audience Survey Questions

Target Audience Research

media research target audience by dpurdie253 on GoAnimate

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Example of an urban song

Example Of An Urban Song

This YouTube video is an example of an urban song that I am following the style of when planning for my music magazine. Professor Green produces the style of music that I want to be involved in my magazine and he has the look that I want in my pictures for the magazine, which is casual, urban and modern.

Target Audience Research

Target Audience 

For my magazine I would like to do an urban music magazine which involves a few similar types of music such as rap, grime and RnB. According to the UK Tribes website...

 "Urban music is the most pervasive and influential genre in popular music, topping the charts around the world and sound-tracking the lives of many different Tribes. Members of the Urban segment are therefore very close to one of the biggest cultural signifiers in the youth market – although in planning terms, genuine Urban segment members make up a small slice of the market."

Above is a column on the website about the Urban segment on the UK Tribes website that involves information about Urban trends, fashion and linked groups. The column above are stats about the Urban tribe and gives you facts about how the urban tribe is formed. For example certain fashion and friend groups can influence the way people act classing them into different categories such as Urban. This is a screen grab again, from the UK Tribes website showing the media consumption for the Urban Tribe and how certain aspects of media can influence how a person can be perceived into a 'group/tribe'. As you can clearly see technology heavily influences the urban group such as internet, TV and radio. The groups that come under the urban category on the UK Tribes website are The Trackies, The Get Paid Crew, The Blingers and The DIYers. These groups are associated with the urban trend as they share the same similar qualities and characteristics.

Relating back to my genre of Urban music for my magazine I have researched into what Urban music is and how the idea of an urban group is formed by looking at the http://www.uktribes.com/urban website and the http://www.urbanmusicdirect.com/ website. I went on the UrbanMusicDirect website to find out more information about urban music. On the website it has so much information on urban. It has the latest rap, hip hop and RnB tracks with music video thumbnails. It has a category list as a sidebar near the bottom of the page to give direct links to categories such as music videos, news, albums and many more. 

From my experience of researching the urban trend I have come to the conclusion that the urban group are trend setters with their own style of fashion and interests. I will take on board what I have learnt from the research when planning my front cover and double page spread for my urban music magazine using information I have gathered from the two websites I have linked above.

Magazine Title Final 3 Names

I have come up with three final names to decide from for my title of my magazine. I had many names but I found out that most of them were already music magazines, so I have come down to three and I am going to do a survey to see which one to use. Once I have decided on the magazine name I will put it into photoshop and start editing the font. I have decided to use this font as my font for my title on the cover of my magazine. Rebound and Reload are good title names as they jump out at you and with the right colours put into the font I think either title could fit in very well with my magazine house style. Repeat is also a good title name however it doesn't have as much relevance as rebound and reload do to the urban style.

Magazine Analysis 2

Magazine Analysis 2

General

• The company that produces the magazine is Q.
• The target audience according to the publisher's website is roughly 16+ as they release a wide variety of music on their cover which could interest any age over 16.
• It costs £3.99 which is just over the average cost for most magazines.
• It has been published monthly since October 1986. 
• Q magazine suffered sales declines of almost 20% year-on-year in a tough first sixth months of 2012. Q was the worst performer in the music magazine sector, with sales down 16.7% according to the latest Audit Bureau of circulation figures released in august 2012. 

The Cover

• The title of the magazine is Q and it is called that because originally is was to be called Cue Magazine (as in the sense of cueing a record, ready to play) however they decided to change it to Q so that it wouldn't be confused with a snooker magazine, another reason is because Q is a much more effective name for a magazine and the company felt it would be more prominent on news stands to potential customers.
• The masthead/title logo is simple but effective as the background attracts your eye as it is a square section of red which is one of the first things you look at as a customer. It then has 'Q' in white which also stands out on top of a red background. The font of the title logo is quite formal but not too fancy in order to fit in with the house style of the magazine. 
• The strapline on the magazine says "The World's Greatest Music Magazine" which is quite a big statement as there are many other good magazines in the media market but this is a very bold and confident statement which could intrigue the customer into thinking the magazine could live up to its strapline.

• The magazine's main image is of one of the band members from 'The Killers' and he is giving a very interesting hidden look towards the camera. The fact that he is not directly looking into the camera, like most magazine covers, is very mysterious. He is almost looking upwards with his eyes looking down towards the camera. This image can easily attract a customer to the magazine just by the look he is giving. He is wearing rock style clothes and is wearing a leather jacket that he is holding onto in a striking pose which looks cool, stylish and effective for the genre the magazine is associated with.
• The other images that appear on the cover of Q Magazine is a small picture of 'Neil Young' playing his guitar and telling you about an autobiography exclusive. The other images on the cover are of small heads of people from Radiohead to promote their move from Rock Star to Radio DJ. Lastly there is a small image of a character from Breaking Bad to promote the TV Show inside the magazine to give readers an insight into what it's all about.
• The content that is promoted by the cover lines is of 'The Killers' and promoting Brandon Flowers being 'reborn'. Also Q are promoting 3 interviews in the top right hand corner of the page.
• The typefaces (fonts) used are simple but bold which is effective as they stand out but are not too strong to overpower the main focus on the cover, the main image and title. The colours of the fonts are fitted in with the colour scheme of the cover which is generally black white and red with the exception of 'The Killers' in grey. The graphics used in the bottom right hand corner of the page are of flowers and a small bird which is used to tie in with the title of 'Weediest Records Ever'.
• The language features and devices that I can identify on the cover of the magazine are simple language as there are no phrases or words that are too informal or formal. There is a general balance between the two making Q's language features simple and safe, appealing to every age group. The language devices Q use on their cover invites the reader in as they announce big exclusive events and information.
• Q does follow the same style/trend like a lot of other magazines such as NME which is very similar to Q magazine as they both have simple but bold fonts, simple backgrounds and intriguing main images on the cover. It is also a square magazine and not rectangle like most magazines, this is what is distinctive about this magazine as it is a different size to most.

Inside

• There are 146 pages inside the magazine.
• There are 14 pages of adverts.
• The adverts inside the magazine are categorised into perfume, technology, album releases, beverages and travel.
• List of features/article topics inside the magazine- Q Mail, Return of Radiohead, Rolling Stones return, Lunch with Ludacris, Fatboy Slim property pages, Charlotte Church interview, The Bluebells interview, Alice Cooper interview, Keane interview, Breaking Bad promotion, Neil Young interview, Pitbull interview, Example interview, The 50 Weediest Records Of All Time, The Killers interview, Robbie Williams interview, New Album reviews, Entertainment reviews, Live event details, Contests, Competitions and Florence Welch Q+A.
• Categorised features/articles- The Q Recommender, Q Mail, Interviews, Autobiographies, Album Releases, TV show, Contests, Band Returns. 
• There are 34 double page spreads inside the magazine. They are a mixture of interviews, band returns, event details and adverts.
• There are some pages where it isn't clear what the page is and it looks like it could be either an advert or an article.
• The magazine achieves a unified "house style" as the language is kept simple and not swaying towards either formal or informal too much. The colour schemes are kept very simple but effective as the colours and text all match throughout the magazine and the use of red white and black is both interesting and effective in the sense that it looks professional.
• The house style is appropriate to the target audience as there is a wide variety of music genres and relatable stories to read for all age groups for example for the older generation they could read about the Rolling Stones or the Beatles, and for the younger generation they could perhaps read about Example or Ludacris.

Magazine Genre Inspiration

Magazine Genre Inspiration

These are a few pictures of inspiration I have taken from music artists that I listen to. Their clothing and style is quite casual, they also dress very urban for example the snapback that Wiley (middle) is wearing and the hairstyle of Professor Green (top). The way they look into the camera is something I would like to reciprocate into my magazine photos as they are directly looking into the camera with an intriguing facial expression that draws the customer to the magazine. Devlin (bottom) is not the best looking artist to use for a magazine front cover photo, however the way he is dressed and the style that he is representing (urban) fits well with the genre I am interested in.

PROFESSOR GREEN

WILEY

DEVLIN













Below are a few magazine front covers that I am inspired to follow a similar house style and genre of. I like the style of the urban look as they are dressed casual and the poses on are very intriguing. The layout of the magazine is quit simple but bold which is effective as the key features of the front cover stand out. I like the idea of having either a white or black background but prefer a white background as it makes the model stand out more. Below is a screen grab of the cover lines on the Vibe magazine and I like the way the text wraps around the arm and I wish to incorporate this into my magazine. I would also like to use the style of the RWD magazine (right) is the style I want my model to look like.

Magazine Name Ideas

Magazine Title Initial Ideas