Target Audience Research

Target Audience 

For my magazine I would like to do an urban music magazine which involves a few similar types of music such as rap, grime and RnB. According to the UK Tribes website...

 "Urban music is the most pervasive and influential genre in popular music, topping the charts around the world and sound-tracking the lives of many different Tribes. Members of the Urban segment are therefore very close to one of the biggest cultural signifiers in the youth market – although in planning terms, genuine Urban segment members make up a small slice of the market."

Above is a column on the website about the Urban segment on the UK Tribes website that involves information about Urban trends, fashion and linked groups. The column above are stats about the Urban tribe and gives you facts about how the urban tribe is formed. For example certain fashion and friend groups can influence the way people act classing them into different categories such as Urban. This is a screen grab again, from the UK Tribes website showing the media consumption for the Urban Tribe and how certain aspects of media can influence how a person can be perceived into a 'group/tribe'. As you can clearly see technology heavily influences the urban group such as internet, TV and radio. The groups that come under the urban category on the UK Tribes website are The Trackies, The Get Paid Crew, The Blingers and The DIYers. These groups are associated with the urban trend as they share the same similar qualities and characteristics.

Relating back to my genre of Urban music for my magazine I have researched into what Urban music is and how the idea of an urban group is formed by looking at the http://www.uktribes.com/urban website and the http://www.urbanmusicdirect.com/ website. I went on the UrbanMusicDirect website to find out more information about urban music. On the website it has so much information on urban. It has the latest rap, hip hop and RnB tracks with music video thumbnails. It has a category list as a sidebar near the bottom of the page to give direct links to categories such as music videos, news, albums and many more. 

From my experience of researching the urban trend I have come to the conclusion that the urban group are trend setters with their own style of fashion and interests. I will take on board what I have learnt from the research when planning my front cover and double page spread for my urban music magazine using information I have gathered from the two websites I have linked above.