Evaluation Question 4

Evaluation Question 4

Who would be the audience for your media product?

The target audience for my media product would obviously be aimed and directed at the urban social group. When answering this question I have to take into consideration the reasons as to how my media product is suited to the urban category. I have used certain conventions and features throughout my magazine to relate to the urban group. I have considered the clothing when taking my image as I made the model wear urban clothing to portray the genre of the magazine. I also have used informal fonts and phrases throughout my magazine such as "Tracks" and "Sick" which is a prominent example below.

Going back to my original research into UK Tribes I discovered that my media product falls under the category of Urban on the UK Tribes website. As you can see above people who are referred to as Urban, generally listen to urban music, wear urban clothes and are influenced by urban environments. Compared to other social groups such as indie, rock or emo for example are substantially different to the urban group, however urban can be broken down into different categories such as rap, grime, hip-hop and RnB. My magazine takes the route of rap with a grime artist featuring on the front cover. Below is a drawing I have done in pencil of a rough member of someone classed in the urban social group and as you can see he is in an urban environment with brick walls and graffiti behind him and his clothing represents that urban vibe as he is wearing a casual branded t-shirt, sunglasses and jeans.