Evaluation Question 5

Evaluation Question 5

How did you attract/address your audience?

For this question I have decided to take advantage of the technology I am able to access and create a small video that presents how I attracted my audience by videoing a member of the urban social group to explain what attracted them to my magazine looking at the front cover, contents page and double page spread. Following on with the following questions:

  

1. Do you think this publication could exist as a real media product? (Is it realistic)

2. What are the strongest elements which appeal to you & clearly distinguish the genre?

3. Do you feel the pictures included are relevant to the genre of the magazine?

4. What features of this product could relate to other existing products?

4. Would you buy the magazine?

Features I used to attract my audience:




As you can see here on my front cover of my magazine I have used various features to attract my audience which is of the urban social group. To attract an urban audience I needed to relate to that genre and I have done this by putting up cover lines with featuring urban artists so it immediately appeals to urban users, as you can see in the video the customer wanted to buy the magazine as he was interested in the cover lines and wanted to read more. Also the use of the bold title was mentioned a lot in the video with the reloading sign which is a unique feature that a lot of urban magazines include such as RWD magazine. The style and clothing of the model needed to be urban to attract the audience so when taking my photos I ensured I was following an urban style and trend with my model wearing a casual t shirt and jeans with a smart bomber jacket over the top.

On my contents page I used conventions and features such as urban style of clothing to attract my audience. As you can see the models in the pictures are wearing casual clothing such as t-shirts, jeans and trainers. One of the pictures even has a snap back on which is a familiar accessory used in the urban industry of music magazines. I also used interesting and eye catching features on the left hand side which will appeal to the reader if they fall under the urban category. I have ensured I made the main statements bigger than the text underneath as it stands out more to the eye of the reader. The environment I took my photos in also correspond the urban genre as there are two pictures with brick walls in the background. Another feature on my contents page I used are the event reviews which appeal to the audience as they might be interested in some of the urban artists playing at the festivals. All of these conventions appeal to the urban social group which would be most likely to pick up my magazine on a magazine rack. 

On my double page spread I have ensured that my model follows the same style I have used consistently throughout by advising him to wear jeans, t-shirt and a leather jacket. Also the content I have included in the article of the double page spread uses some informal language which relates to the urban genre using slang in the text.